People Of Passion

Aris Boediharjo - President Director
Aris Boediharjo : President Director

Aris Boediharjo has been with Fortune Indonesia since 2002, and has served as Director since 2015 based on decision of the General Meeting of Shareholders. Aris has been a driving force behind Fortune Indonesia expanded capabilities to become a top integrated marketing agency in Indonesia. Prior to joining Fortune Indonesia he held several positions in other companies including Leo Burnett Advertising, Hotline, and Avicom as well as a stint in UNICEF. His awards include CEO of the Year of the Asia Pacific Entrepreneurship Award (2015). He has also served as a judge at various Creative, Activation and Digital events among others, the 2015 Asian Influence (Social Media Awards) in Jakarta and Singapore.

He graduated from the Faculty of Social and Political Sciences, University of Indonesia. Aris spends his free time touring around with his motorcycle club.

Indira Abidin - Director - Chief Happiness Officer
Indira Abidin : Director - Chief Happiness Officer

Indira Abidin has been working in the marketing communication industry for over 20 years. As a driving force at Fortune Indonesia, Indira has served as Director since 2015 based on decision of the General Meeting of Shareholders. She started her career in Fortune Indonesia as Assistant to the CEO and New Business Development Fortune Indonesia. She then held several other positions in Fortune Indonesia as Deputy Managing Director of Fortune PR, Managing Director Fortune PR, and Chief Happiness Officer of Fortune PR.

She graduated  from the University of Indonesia with bachelor’s degree in Economics concluded in 1995. She has also completed her Master of Education from Boston University in 2001. Awards obtained are as Indonesia Future Business Leader by SWA Magazine, Indonesia Wonder Woman from the University of Indonesia, Anugerah Perempuan Indonesia from the Woman's Review, and PR Power List Asia Pacific PR Week. In addition to duties at the Company, she is also active as a lecturer at several universities in Indonesia as well as a speaker at various seminars on public relations and business.

Edhy Bawono - Chief Operating Officer
Edhy Bawono : Chief Operating Officer

Edhy Bawono or familiarly called Ebe, he started his career as an account executive after he graduated from Business at Roger Williams University, Bristol, Rhode Island, USA. In the middle of his journey in Advertising industry he expanded his career into strategic planning.

He has 22 years’ experience working with various agencies such as McCann, Bates, Leo Burnett, Dentsu, Grey, BBDO, and Neo. He also has experience in handling some major brands such as Toyota, Honda, Suzuki, Telkom.

Dwi Bustomi - Group Business Unit Director
Dwi Bustomi : Group Business Unit Director

Dewi Swadesi has over 20 years of experience working in Advertising industry, since 2000 she has been joining Fortune Indonesia where she climbed her way from  Senior Account Manager to Group Business Unit Director and having devoted 14 years of working at Fortune Indonesia.

She has maintained several clients up until 14 years of partnership, including Campina, Djarum, Visa International, Sara Lee, Hansaplast, Zwitsal, Brylcream, Densol, Nivea, Nestle Indofood, Love Juice Pome Rama and Honda. One of the most memorable  moments was when Fortune Indonesia successfully launched the all-­?range of Honda AT motorcycle such as Honda Vario, Honda BeAT and Honda Scoopy.

Estikoma - Business Unit Director
Estikoma : Business Unit Director

Estikoma graduated as a bachelor in Social and political science, majoring in Business Administration in 2000, but surprisingly she fell in love with advertising.

She has 15 years extensive experience starting from Avicom Advertising, followed by Saatchi & Saatchi, JC&K, PT. OZE Mitra Indonesia, N3O & Fortune. Esti’s strength and experience is more into FMCG nevertheless she has capability in handling different types of account such as Telecommunications, Automotive, Pharmaceutical, Oil and Gas, Property, Corporate, SOE (State Owned Enterprises) and Bank both multinational and local brand. As the current Business Unit Director she will make sure your brand messages are delivered right to the heart of the audience.

Irwan Wahyudianto - Business Unit Director (Digital)
Irwan Wahyudianto : Business Unit Director (Digital)

A digital enthusiast with more than 8 years in digital industry. Having experience in handling digital marketing such as Telkomsel, Samsung, Gudang Garam, Heineken, Axe Indonesia, Lux, Lifebuoy, Djarum, HP Indonesia, Air Asia, Total E&P. Working with strong passion as a business development guy, surely will give significant contribution for clients and company

Jessica Carla - Business Unit Director
Jessica Carla : Business Unit Director

She believes a cup of success is made by boiling the talent, pouring a little luck and adding a lot of hard work. Jessica Carla has over 7 years’ experience working in this industry with a wide variety of  experiences in handling brands. She knows exactly how to manage brands to achieve their goals.  She has in-depth knowledge of woman and family brands such as Tupperware, Melanox, Nyonya Meneer, Sariayu, Quaker, Lassalefood, Wrigley, Lamborghini, Honda Prospect Motor etc. Currently she is leading 2 business units in Fortune Indonesia: Soleram (creative advertising) and Activator (branded content & activation).

She graduated  from the University of Indonesia with bachelor’s degree in Communicational Science and then she continued her study in Business Management at Prasetiya Mulya Business School. Cum laude predicate for both of them.

Ameilia Setiawan - Deputi Media Director
Ameilia Setiawan : Deputi Media Director

Amelia graduated with a chemical engineering but decided to land to the corporate world of Advertising. She had a dream to build her career in this industry and has devoted 15 years of working at Fortune Indonesia. She currently is the head of Media team as Deputy Media Director. She is highly adaptable to manage a wide range of brands, such as Bank Mandiri, OCBC NISP, BRI, Tupperware, Djarum, Honda Motor, Campina Ice Cream, Astra Daihatsu, etc.

Randy Rinaldi - Executive Creative Director
Randy Rinaldi : Executive Creative Director

Has a track record of nearly 21 years of experience in creative adventure in this industry. He began his journey working with some advertising agencies such as Leo Burnett, J. Walter Thompson Indonesia, Publicis Indonesia, Grey group Indonesia, McCann Indonesia and BBDO Proximity Indonesia.

Randy Rinaldi has honed his skills and experience working with local and global brands including Phillip Morris Indonesia, Astra Honda Motors, BAT, Orang Tua Group, Procter & Gamble, Nestle, HSBC, LG, Samsung, Telkomsel, BCA, Mayora, Mitsubishi Motors and Gudang Garam.

A graduate of Prasetiya Mulya Business School with an MBA in Marketing, Randy has won numerous awards including Cannes Lions, One Show, London International Awards, New York Festivals, AdStars, AWARD awards (Sydney, Australia), Spikes Asia, AdFest, and many more.

He frequently serves as a juror on regional and international award shows, and has spent 5 years teaching Visual Communication at Tarumanegara University in Jakarta.

Randy joined Fortune Indonesia in January 2017 as an Executive Creative Director.

Paulus Sony Gumilang - Creative Director
Paulus Sony Gumilang : Creative Director

An architecture graduate who decided to pursue a career in Advertising, Soni has about 16 years’ experiences in this industry.  He began his journey working with some advertising agencies such as Lowe Indonesia and Neo Indonesia. Until finally joined at Fortune Indonesia as Creative Director.

He’s also won numerous regional and global awards at Steve Award, Citra Pariwara, Pinasthika, and ADOI award.

He has built his reputation with some of the most respected brands in Indonesia including: Djarum foundation & corporate, mitsubishi electric, unilever corporate, nu green tea, BII Maybank, sampoerna hijau, clear shampoo, pepsodent, etc.

Gita Galantari - Corporate & Marketing Communication Manager
Gita Galantari : Corporate & Marketing Communication Manager

Passionate young lady who fell in love with public relations and social activities. Responsible for all communication activities of Fortune Indonesia Group. Also for building and managing the Sanggar Fortune foundation-owned by Fortune Indonesia. Graduated from Padjadjaran University in the faculty of communication sciences majoring in public relations with cum laude predicate, is currently completing her study in business management at the Gadjah Mada University (UGM) jakarta.

Nur Rochim Achmad - HCD Director
Nur Rochim Achmad :  HCD Director

Nur Rochim has been part of the Fortune Indonesia team since August 2002. Now, as a HCD Director He manages and leads all aspects of Human Capital Development  & system and General Affairs for Fortune Group which consists of 3 subsidiaries and 5 business units. His goal is to attract and retain the best and brightest in the business.

He graduated from the Institute of Technology Bandung, physics Department  concluded in 1989 and then he continued his study in General Management at Institute of Management Development Indonesia in 2002. Over the past 22 years, Nur Rochim has had a diverse professional journey in general management roles within various companies such as Bank Universal, PT. Perusahaan Listrik Negara, PT. Timah Tbk, PT. Mitra Global Telekomunikasi Indonesia, and PricewaterhouseCoopers Indonesia.