Elita, as a Marketing communication professional who equipped with broad marketing knowledge and out of the box marketing initiatives with almost twenty years’ experience at multinational company and worldwide marketing agency. Lita started the career in Coca-Cola Indonesia with various job rotations and as a Sampling Manager, successfully deliver a well planned and aligned Sampling strategies across all Brands. Complete control over the execution, cost efficiency, quality of the sampling strategy indeed strengthen brand association with key platforms, also successfully launch new campaign Coca-Cola “Open Happiness” supported with integrated marketing communication which achieve more than 500% ROI on media values, increase of brand health, and more than 90% market execution. Previous to joining Fortun, held the position as an Activation Director in Grey Worldwide Indonesia to lead the activation team on handling and managing various activation, field marketing and shopper for local and multinational brands such as P&G, HTC, Samsung, Big Cola, Mercedez, Mayora, ABC Heinz, Bank Mandiri, BTN, BCA, Indofood, Heineken, Pertamina, Sunco, Wyeth, Sinarmas, Ferrero, Generali, HSBC, etc.
Currently as a Business Unit Director leading the Brand Activator team with 10 talented people who has experiences in marketing activation and handling local & multinational brands.