The excitement of the launch of Soleram Studio sub-unit as a new weapon of Fortune Indonesia

20170505204338_IMG_1999JAKARTA, May 8, 2017 – Fortune Indonesia launched Soleram Studio sub-unit which engages in commercial photography. The launch coincided with the 12th anniversary of Activator business unit. The event took place on Friday, May 5, 2017, at Foodism, Kemang, South Jakarta.

“New Kids on The Playground” was chosen as the theme to reflect the work spirit that is fun, energetic and colorful and that makes working feel like playing.

THE LAUNCH OF SOLERAM STUDIO
Having the awareness of the high demand for photography in advertising, the support from the nationally and internationally recognized human resources in the world of photography, and experience in advertising, Soleram business unit launched a sub-unit called Soleram Studio.

According to Jessica Carla, Business Unit Director of Activator and Soleram, this sub-unit is expected to become a new business solution in the advertising world. “So far, our need for photography in the ad creation has been 100% handled by external photographer teams. Soleram Studio appears as the answer to the business needs of Fortune Indonesia’s clients in commercial photography. So this business is very promising. In the first year, our focus is on the brands that have already become active clients of Fortune Indonesia. However, we are also open to new clients.”

The launch of Soleram Studio was packaged beautifully by presenting the best works of creative team personnel: Angki Sumanang, Herman Damar, and Mochamad Kurniawan as well as holding an interactive dialogue and various exciting games that the guests could enjoy.

Angki Sumanang, a professional photographer with almost 10 years of experience in the commercial photography industry, with hundreds of photographs for several leading brands such as Telkomsel, Sony, Paseo, Unilever, Samsung, BNI. Herman Damar, a photographer with his unique characteristic of ‘natural light’ whose popularity has penetrated the international scale with the coverage of his works at www.boredpanda.com. Mochamad Kurniawan, a Final Artwork Artist with nearly 15 years of experience, who spread his wings by taking certified training for digital imaging.

Paul Soni Gumilang, the Creative Director delivered the mission of Soleram Studio, “The birth of Soleram Studio is expected to give new colors, fresher styles and new perspectives in advertising and commercial photography.”

THE SUCCESS OF SOLERAM BUSINESS UNIT
Activator expands its business in penetrating the advertising world by launching a unit called Soleram. This “Anak Nakal yang Banyak Akal “ (Mischievous Naughty Kid) officially becomes the latest business unit of Fortune Indonesia, as the second blower considering that advertising is still the bread and butter of the company. As a newbie inaugurated on January 2, 2015, Soleram has successfully set foot in business by winning some big brand pitches, including Djarum, Pertamina, and Pfizer.

THE PERFORMANCE OF ACTIVATOR IN ITS 12TH YEAR
Activator is the only Fortune Indonesia business unit which engages in brand activation. With the slogan “Turns Brands On”, Activator keeps evolving to provide services that can meet the needs of brands and markets. Since its birth on May 5, 2005, Activator has implemented nearly 500 brand activations for cross-industry both domestically and internationally. Some of the big brands that are still active clients of Activator include Jiwasraya, Agung Podomoro Land, Pertamina (Persero), Honda Prospects Motor and Astra Otoparts.

 

ABOUT PT FORTUNE INDONESIA, TBK
For over 45 years, Fortune Indonesia has managed to create many success stories with major blue-chip brands, both multinational and local brands. It’s a home of ideas rich in creative explorations in the communications field, full of spontaneity, agile in the structured work system and focused on providing appropriate and professional business solutions for partners. As the first and only agency in Indonesia to be listed in IDEX, Fortune Indonesia is now at the center of global attention as one of the key players in the integrated communications prepared to face the challenge of the dynamic and promising future. www.fortuneindo.com

 

For further information, please contact:
Lintang Asrini – Marketing Producer Soleram Studio
+62812 8182 0198 Email: lintang_asrini@soleram.id

Jessica Carla – Business Unit Director Activator & Soleram
+62813 8322 5588 Email: jessica_carla@soleram.id / jessica_carla@brand-activator.com

Media Contact:
Herdinda Arizunnisa .P – Corporate Communication PT Fortune Indonesia Tbk.
+62-877 8865 1413 Email: dinda_arizunnisa@foru.co.id