Jakarta, November 30, 2017 – Fortune Indonesia and its client Pertamina won “The Best Brand Image & Engagement Program” award for the Eco Run program at The Most Experimental Brand Activation Award 2017. Initiated by MIX Marketing Magazine, the award was held on Wednesday, November 29, 2017, at the Mercantile Athletic Club, Jakarta.
Eco Run 2016 carrying the theme “Running for Biodiversity” is an action to support sustainability and biodiversity in Indonesia, especially the endangered species. Followed by more than 6,000 participants, Eco Run 2016 has garnered support for several organizations that conserve and protect animal diversity and also built the Elang Kamojang Conservation Center supported by a subsidiary of PT Pertamina Geothermal Energy.
Eco Run 2016 was awarded for its excellence in the strategy effectiveness in responding to brand challenges, the creativity in cost execution and efficiency, the high level of bonding between brand and audience, objective achievement of the programs, and social media utilization and community engagement.
“Brand activation is nothing without engagement. Pertamina Eco Run 2016 is not just a running event, but a series of educative and exciting activities to drive the target audience to take part in preserving the endangered species. This success has made Pertamina entrust us again with Pertamina Eco Run 2017 to be held on Saturday, December 16, 2017, with, of course, a more engaging concept and content!” stated Jessica Carla, Business Unit Director of Activator, after receiving the award.
About Fortune Indonesia
Over the past 45 years, we have handled thousands of communication campaigns of both national and multinational major brands. With unparalleled passion, we are orchestrating innovative strategies for creative campaigns that drive business revenues. Fortune Indonesia is proud to be the home of a wide range of communications specialties; distinguished by spontaneity and agility in highly integrated structure, and focusing on providing the best professional business solutions to our clients. As the first and only advertising company listed on the Indonesia Stock Exchange (IDX: FORU), Fortune Indonesia is now in the global spotlight as a key player in the field of integrated communications with the most promising future.
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