It is not easy for any company to survive and stay victorious for more than 40 years. Book entitled “HAJAR !! The People’s Struggle “seeks to capture and describe the story of the FORU struggle since its inception as an advertising agency in 1970 to 2010, and contains the company’s success stories in various campaigns and faces challenges in various eras.
Written from the perspective of its staffs to show the typical family spirit and work values of FORU, this book is not intended as a scientific reference to the science of marketing communications or advertising. But it is more of a reading for those who want to know the story of a advertising agency’s development for 40 years. In the long span of time, FORU not only took a strategic role in the development of the advertising industry, but also took part in building the nation and state of Indonesia.
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