Blog

Social Media in Indonesia

Indonesian social media analysis, SalingSilang, released a report on Indonesia’s social media landscape. Twitter 86.9% of tweets are sent via mobile phones, with 12% of them are published from websites. Blackberry has become the dominant
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Building Image and Sales with Limited Budget

Recently, questions are arising from many clients about how to build image and sales with a limited budget in this difficult time. There is an interesting case example. In 2004, FAO Schwarz, a legendary American
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Engagement Makes Public Fall in Love

Creativity has become a very important highlight in communication because, without it, people tend to be reluctant to hear or know about the message conveyed. To achieve that goal, the foundation of every communication activity
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Being Offensive, Backlash of an Ad!

The Burger King “Texican Whopper Burger” spread across Europe has been considered a significant insult to the Mexican society.  The ad that depicts a close relationship between an American cowboy and a Mexican wrestler is
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