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Shoppable Content: The New Trend In Content Marketing

In today’s digital age, content is increasingly being viewed as a primary factor behind purchasing decisions in e-commerce. The reason behind this phenomenon, pointing out that people don’t want to buy goods and services —
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Cross-Pollinating Technologies Is the Way of the Future

As technological waves grow and mature, smart entrepreneurs seek how to incorporate the tech into their own solutions. As technology continues to evolve, so must a business’ utilization of it. An entrepreneur’s ability to incorporate
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Out-Of-Home Goes Programmatic is The Next Big Thing

Out-of-Home advertising is undergoing a wave of digital expansion, but has yet to enter the programmatic arena. The Out-of-home (OOH) industry has a lot to celebrate. It’s the second-fastest growing advertising channel after digital, and
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5 Tips To Increase Your Content Marketing ROI

One of the biggest advantages of content marketing is its potential return on investment (ROI). Assuming you’ve implemented the strategy effectively, and stick with it for long enough (which could mean several years or more),
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How Artificial Intelligence Will Transform Sales

Artificial intelligence is set to revolutionise the sales process, augmenting the essential human touch. Of all corporate functions, sales by its very nature is surely the most people-focused. While it may no longer involve quite
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Build Your Business With Content Marketing

Content marketing is everywhere and it has been for years. When a term is thrown around so frequently it can be hard to zero in on the deeper meaning, and even harder to determine how
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The Global Rise of The Cashless Store

Big retailers like Starbucks and Amazon are testing cashless, and even cashierless, store models to cope with demands for speed and convenience from their customers. New Worldpay research also indicates bank transfers are set to
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