Marketing

5 Tips To Increase Your Content Marketing ROI

One of the biggest advantages of content marketing is its potential return on investment (ROI). Assuming you’ve implemented the strategy effectively, and stick with it for long enough (which could mean several years or more),
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How Artificial Intelligence Will Transform Sales

Artificial intelligence is set to revolutionise the sales process, augmenting the essential human touch. Of all corporate functions, sales by its very nature is surely the most people-focused. While it may no longer involve quite
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Cashless Stores The Future of Shopping

The global cashless movement has seen a growing number of fast-casual and other establishments declining greenbacks in favour of plastic and mobile payments. Big retailer are testing cashless and even cashierless, store models to cope
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Top 5 Commercial Sport Trends for 2018

We are at a time of unprecedented commercial opportunity in global sports. Barriers to entry have never been lower. More markets around the world than ever before are receptive to the power of sports. It’s
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Top 5 Trends in Sport Marketing

sports marketing

Sports bring together millions of people at one time. For marketers, sports is something which gives access to a large customer base at one time. With the advent of newer technology, sports has become a
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Why eSports are the next Big Thing in the Marketing?

esport marketing strategy

Esports audiences are growing prodigiously, increasing the lure of sponsorship opportunities to a range of brands beyond the tech sector. Hype about esports has reached fever pitch, sparking a scramble by major brands to grab
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