Digital

Cross-Pollinating Technologies Is the Way of the Future

As technological waves grow and mature, smart entrepreneurs seek how to incorporate the tech into their own solutions. As technology continues to evolve, so must a business’ utilization of it. An entrepreneur’s ability to incorporate
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Out-Of-Home Goes Programmatic is The Next Big Thing

Out-of-Home advertising is undergoing a wave of digital expansion, but has yet to enter the programmatic arena. The Out-of-home (OOH) industry has a lot to celebrate. It’s the second-fastest growing advertising channel after digital, and
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The Global Rise of The Cashless Store

Big retailers like Starbucks and Amazon are testing cashless, and even cashierless, store models to cope with demands for speed and convenience from their customers. New Worldpay research also indicates bank transfers are set to
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Innovation Technologies in Digital Marketing Strategy

The energy and utilities industry is undergoing a period of unprecedented transformation. The wave of technological innovations in the industry mean that companies have to change the way they communicate and interact with their customers.
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Digital Marketing Strategy for Esport

In just a few short years, esports has grown from a niche opportunity to a global phenomenon. Think professional gaming attracts a smaller audience than your favorite football rivalry? Think again. Audiences have skyrocketed as
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The Future of Esport Marketing

The sports industry joins the eSports fever to reach the digital generation and expand its business. Can you imagine being paid millions for playing in a professional team? That you were able to fill stadiums
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The Power of Social Media to a Brand

The exponential growth of internet world today has changed the consumer behavior in Indonesia. The market is getting closer to the digital world, just as consumers are getting closely connected to one another. The media
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