Advertising

The Importance of Creativity in Advertising Industry

Creativity, according to Torrance (1988), is the process of sensing and observing problems, making guesses about the deficiencies (problems), evaluating and testing these guesses or hypotheses, then revising and retesting them, and finally communicating the
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The Advantages of Having Engaging Ads

Advertisements are everywhere, but not all ads are successful ones. Each advertising method has its own advantages. All advertisers certainly strive to achieve positive results. In addition to the apparent advantages such as the increased
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Super Advertising via Social Media

Nowadays, to run product promotions, advertisers not only use online television and websites as the media but they also start using the social media channels. They begin to use platforms like Facebook and Twitter to
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Internet Banner Advertising: Captivate Your Visitors

Most people consider banner ads on the internet as a kind of advertising that is stagnant and easily forgotten. Inadequate and inefficient banner ads will surely be closed and lose competitiveness with more developed banner
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