Advertising

The Future of Communication: Trends for 2019

Getting the right message to the right people can be a tough proposition. With an overwhelming amount of information flowing freely online, it’s seemingly impossible to reach, let alone influence, your target audience. But with
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The Role of Creative Team in Advertising Industry

Creativity is the soul of advertising and branding. It is what gives life to messages about products and services that may otherwise be boring or insignificant in the hearts and minds of target customers. Advertisers
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The Importance of Creativity in Advertising

Ask a professional in the business what the key to success is in advertising, and you’ll most likely get an answer is nothing is more efficient than creative advertising. Creative advertising is more memorable, longer
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Build Your Business With Content Marketing

Content marketing is everywhere and it has been for years. When a term is thrown around so frequently it can be hard to zero in on the deeper meaning, and even harder to determine how
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5 Ways AI is Helping your Marketing and Business Grow

Artificial intelligence (AI) is all around us. It’s how Google answers our searches, Amazon recommends products, and Pandora plays another song. For marketers, AI enables scalable growth, drives revenue, and personalizes customer experiences. Savvy marketers
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The Importance of Creativity in Advertising Industry

Creativity, according to Torrance (1988), is the process of sensing and observing problems, making guesses about the deficiencies (problems), evaluating and testing these guesses or hypotheses, then revising and retesting them, and finally communicating the
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The Advantages of Having Engaging Ads

Advertisements are everywhere, but not all ads are successful ones. Each advertising method has its own advantages. All advertisers certainly strive to achieve positive results. In addition to the apparent advantages such as the increased
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