Basically, the reason why an entrepreneur builds a business is to attract and bring out the best that the product has to offer so that the business can run smoothly. Entrepreneurs should see the existing opportunities by choosing the right promotional media. Some agencies are still using traditional promotional media but now many entrepreneurs have started considering digital media as their promotional media.
The growing emergence of digital agencies in Indonesia becomes the answer to the development of the creative and technological industry in Indonesia. Digital media has now become one of the best promotional media since many people in Indonesia are using digital media, which is the internet, to communicate, seek information, look for certain products that they need and desire.
This kind of media is very intriguing because it can deliver the product messages in more practical and faster way and it doesn’t cost a lot of money. This method is also considered to be more flexible so that the promotion will also be time effective and efficient. Entrepreneurs today no longer have to worry to conduct a promotion on digital media, because Indonesia has got many digital agencies which specialize only in digital media with expertise in content creation on social media, ad content creation of the product on other websites, and have as good understanding of the marketing world as other agencies. Digital media is also very useful because of its two-way communication that allows interaction with the market, unlike the traditional media which uses one-way communication and doesn’t allow any interaction.
Because of the wide reach of the internet, more varied products can be promoted. This can be the benchmark for an agency to see whether or not the message to be delivered is acceptable on digital media so it can prevent the products from losing out from the competitors using the same segment and the same media.