To develop and launch a brand, a brand marketer needs consumer insights to know and set up segmentation, target, and effective positioning. Therefore, it takes a collection of data to help analyze how the target consumers see something and what matters most to them. If we have this kind of insight, we can create a product or brand that is mutually beneficial for both the customers and the company.
Consumer insight is very important especially to understand the significance of the relationships between the company and the consumers. A deep exploration will figure out the identification of the most profitable consumers or potential customers. With consumer insight, companies can process in-depth information about consumers, ranging from their digital activities, demographic profiles to their shopping pattern information. This information will disclose whether they are the right target market for the products offered by the company. Consumer insight will facilitate your effort to sell a brand, as long as the brand can respond to the insight from consumers through the benefits it offers. The best way to get consumer insight is by staying as close as possible to our customers, discussing with them (interviewing) and/or observing what they are doing.
Companies should periodically check and listen to what consumers want in order to maintain their level of satisfaction because a consistent interaction with the consumers will provide maximum result in marketing activities, sales, and services offered by the brand. Companies that invest with consumer insight can achieve the economic value of past investments and generate significant profits. The ability to gain more profit through consumer insight will affect new companies that want to build and strengthen customer base, as well as older companies that expect maximum revenue from the existing customer base.